Nadir Shah

Nadir Shah is the marketing specialist at IDR Solutions. He excels in creating ICP-centric messaging and optimizing existing channels while looking for new opportunities. He applies the Jobs-to-be-Done (JTBD) framework to understand customer journeys and use insights to uncover a highly niche SaaS market (businesses looking to integrate PDF solutions into their applications)

Nadir focuses on growth, positioning, and customer understanding, ensuring that marketing efforts align with what truly matters to users. He enjoys exploring innovative ways to bridge the gap between technical products and real-world applications.