Georgiana Laudi

Georgiana’s been building and launching brands online since Y2K was a thing and has been marketing online since 2000. Starting in marketing, she identified the huge opportunity for product-focused growth early in her career when she discovered customer experience mapping. She’d discovered her calling.

Gia believes companies often misunderstand their entire relationship with customers. From the initial customer problem you solve through engagement and expansion – value should not be measured by transactional moments and business metrics, but on customer’s success milestones and product engagement KPIs.

She’s worked with high-growth B2B SaaS companies including Unbounce, Sprout Social, Bitly, Appcues, SparkToro, Invoice Simple and more.