Adii Pienaar

Adii successfully turned his one-man web design business into WooThemes, a multimillion dollar company. Born on the “edge of the world” in Cape Town, South Africa, WooThemes has overcome the geographical odds to become a worldwide brand with more than a million users.

A bit of a rebel at heart (in his previous online iteration, he dubbed himself as “Adii Rockstar”) Adii absolutely loves a challenge. His latest, professional challenge is getting rid of the “one-hit wonder” moniker and move to the higher echelons of serial entrepreneurship. As such, you’ll always find Adii dabbling in the odd side-project (like The Rockstar Foundation), advising / mentoring other startup founders or getting his toes wet in angel investing. He further harbours the dream of being an A-list blogger and has even tried to augment that reputation by publishing his debut book, Rockstar Business.

Adii believes that there is a fine balance between ambition, working hard and spending time on the important things in life. As a result, he has recently realized that he actually wants to work less – instead of more – without having to compromise on his goals & ambitions in life. Add all of these ingredients into one life and you find yourself watching a startup/entrepreneurs-version of The Bold & The Beautiful.

Adii’s most recent venture is PublicBeta, a free support service to help start-ups gain customers, revenue and traction and focus on profitable growth.

Talks by Adii Pienaar

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