Workshop: The Positioning Deep Dive

Breakout with April Dunford – Founder, Ambient Strategy

Positioning forms the foundation of a product’s go to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap – each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. In this workshop I’m going to arm you with the tools you need to master positioning.
You will learn:
  • How to break down a market position into component parts and ensure your positioning is based on your strengths.
  • How to bring those pieces together using a deliberate step-by-step positioning methodology.
  • How to leverage market trends to help customers better understand why your product is important right now.