If your business ever needs to talk to journalists, watch this. Dan’s talk looks at the media’s view of the technology world and explaining how the world of tech journalism really works.
This was one of the first talks I ever saw at BoS and by the end I was nearly on my feet with enthusiasm. Dan skewers the uneasy relationship between tech and journalism in one of the funniest and sharpest talks of 2012. But it’s not all bad news: there are good ways of building a constructive relationship with the media, and Dan gives some top tips on how to pull it off