The job your product does

2011: Clayton Christensen – Professor of Business Administration, Harvard Business School

This is what world class looks like. Professor Clayton Christensen explains, in 90 minutes of outstanding insight, why you have probably been thinking about your product all wrong, what disruptive innovation does and why there will always be room for entrepreneurs in the world.

Two puzzles: firstly, why is success so hard to sustain? And secondly, is the creation of successful enterprises intrinsically a crap shoot, or is there more to it than pure luck?

Bringing decades of experience first as an entrepreneur and then as an academic, Professor Clayton Christensen investigates the concept of disruptive innovation and how it influences success.