Support is never, ever as important as product development

Lightning Talk: Sarah Hatter – Founder, CoSupport

Why is support still a dirty word in some companies? After more than 10 years in technology and support, including setting up the support function for 37 Signals, Sarah Hatter has some pithy, pertinant and downright hilarious stories to tell about why it’s important, what it can do for you and what it does to build a better, stronger company.

Listen to her if you want to get things right and create some big wins for your business.