Product strategy is about saying no

Des Traynor – Co-founder, Intercom

There comes a point in the life of all products where some tough decisions have to be made about features and roadmap. In this hilarious talk from BoS 2013, Des Traynor, Intercom’s co-founder looks at why Analysts are not a reliable source of feature ideas, UX tips from Dance Dance Revolution, and how make sure you aren’t delivering yesterday’s broken technology tomorrow.

Seven and half minutes of hilarity with a serious point. Enjoy.