Pricing isn’t rocket science: it just takes some work


It’s pretty easy to build a successful software company: Get revenues to cover costs with enough cash left over to invest in growth. The tricky part is to do pricing right so this happens. When pricing is done right – or right enough –you will generate revenue faster without spending too much to attract, close and retain customers.

How can you get pricing “right”? It starts by understanding what goes into pricing and then getting all the interdependent pieces to fit together as seamlessly as possible.

This short talk will give you a way to think about pricing so your products and company will have a better chance of success.

  • Which pricing decisions need to be made and when
  • What it takes to set a “fair” price
  • How to compete against low prices – especially free
  • Getting prospects to buy the way you want to sell
  • When and how to use discounts

Get your Fall BoS Conference Ticket

27 - 29 September 2021, Online

BoS Conferences are the events professional CEOs and serious founders attend to learn how to build, run, and scale successful software companies.

First batch of speakers and sessions have been announced. Attendance is limited to 300 spots.

"The only place where I feel, professionally, amongst my peers." — Scott Farquhar, founder and CEO of Atlassian

"Software people of the world: If you haven't been to a @bosconference, you should go." — Dharmesh Shah, founder and CEO of Hubspot