Most people are familiar with the story of how the first Obama campaign harnessed split testing to build their war chest for the election. Regardless of your political views, it was a big win for analytics.
So here is Dan Siroker, the man behind the analytics on the Obama 08 campaign. Dan gave us some great insights into what analytics can do to help win elections, but more than that, he lays out a framework for any company getting involved with split testing. Along the way he looks at some commonly asked questions: how can smaller organizations with relatively small data sets use it to generate long term value? and how can you get buy-in for A/B Testing in a business?
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