Q: why does a book about Business Models sell 120,000 copies? Ans: because a) it is really rather good and b) the author took his own advice when marketing it. Alex Osterwalder talks the BoS2011 audience through his best seller and explains why business models are an often overlooked source of competitive advantage.
Fast Company Magazine named Alex’s book one of the Best Books for Business Owners in 2010. Below he talks on how to implement this practically in your own business. Besides being a gifted communicator, Swiss based Alex has a PhD in business models, and his talk explains how to build and iterate successful business models.