Building things to help you sell the things you build

2015: Patrick McKenzie – Founder, Kalzumeus Software

Or: how to embed marketing development in your business as a repeatable practice. Why it isn’t easy, how you can get started and the single most important thing you can do to improve your growth.

Put your hand up if you are convinced of the importance of any of the following for your business:

  • SEO/Adwords
  • A/B testing
  • Conversion optimisation
  • Funnel analytics
  • Onboarding/first-run experience
  • Lifecycle emails/drip marketing

Now. Keep your hands up if you think you’ve totally got these sorted. No room for improvement. In which case you won’t need to watch Patrick’s talk, but might still want to consider it: he finishes with a moving personal testimony to the importance of discussing mental health issues in the developer community. If you work in software the chances are good that you will know someone who will benefit from this discussion.