Masterclass: Product Roadmapping

A BoS Masterclass led by Bruce McCarthy - 26, 27, 28, & 29 October 2020

Rebuild your product roadmap, and learn how to communicate it to your team

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LIMITED TO 12 COMPANIES

Roadmaps get the blame for over-promising and either delivering late or delivering underwhelming results (or both). In this hands-on masterclass, legendary product leader Bruce McCarthy walks you through his process for building a product roadmap, by establishing your product’s vision and aligning on your product themes, and prioritising your roadmap with business objectives, gaining buy-in across stakeholders, and maximising your team’s impact.

You will meet in four 2-hour sessions over 4 consecutive days. Before each session you’ll be assigned a few short videos introducing some key concepts, as well as one or two quick pre-work assignments.

Each session will include teaching from Bruce, plus breaking into virtual work teams to collaborate on a product roadmap. Teams will share their work for feedback and encouragement from Bruce and from the larger group. There will be plenty of time for group discussion, Q&A, and a dash of humour – even some arts and crafts!

You’ll take away a roadmap for a fictitious product, new skills and frameworks to help you make your roadmap work for you in your organisation, a set of reusable templates for roadmapping, new connections, and confidence in your roadmap-building abilities. Each participant will also have the opportunity to book a 1:1 consultation with Bruce after the class to review your real-world roadmap, get feedback and tips, and ask your burning questions.

The Masterclass is limited to just 12 attendees, to ensure attendees get maximum value. 


“I really loved the roadmap masterclass! Going to a conference or reading a book is nice and gives me a new perspective and insights, but creating a roadmap in practice helped me to understand the process thoroughly.”

Malwina Stepien, Masterclass attendee


You Will Learn

  • How to build a roadmap that works for you
  • How to spot the trouble spots in your current roadmap
  • How to create a product vision
  • How to align on your product themes
  • How to prioritise the items on your roadmap in line with your business objectives
  • How to communicate your roadmap to key stakeholders across your business
  • How to visualise your roadmap
  • How to rally your organisation around your roadmap

Class Taster

This video features as pre-work for the 4th session of the class. Here, Bruce talks about different ways to visualise your roadmap.

Dates & Times

This BoS Masterclass will take place over four 2-hour sessions in the same week. You will also be set 1 hour of work to be completed before the first session.

Session 1: 7am-9am PT / 10am-12pm ET / 2pm-4pm GMT, Monday 26th October
Session 2: 7am-9am PT / 10am-12pm ET / 2pm-4pm GMT, Tuesday 27th October
Session 3: 7am-9am PT / 10am-12pm ET / 2pm-4pm GMT, Wednesday 28th October
Session 4: 7am-9am PT / 10am-12pm ET / 2pm-4pm GMT, Thursday 29th October

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About Bruce McCarthy

Founder, Product Culture

Bruce is a serial entrepreneur who has led product teams at NetProspex, ATG, Oracle and D&B. He is a prolific writer, organizer, and sought-after speaker at product management, agile, UX, and innovation events around the world. Bruce helps companies like Vistaprint, Localytics, Nuance, and Zipcar achieve their product visions. Through his leadership, mentoring, workshops, and team coaching, Bruce has identified the key principles underlying successful product organizations and in 2018 he launched Product Culture.

Product Roadmapping 26-29 October 2020