Masterclass: Product Roadmapping

A BoS Masterclass led by Bruce McCarthy - 26, 27, 28, & 29 October 2020

EB Bruce McCarthy Product Roadmapping


Roadmaps get the blame for over-promising and either delivering late or delivering underwhelming results (or both). In this hands-on masterclass, legendary product leader Bruce McCarthy walks you through his process for building a product roadmap, by establishing your product’s vision and aligning on your product themes, and prioritising your roadmap with business objectives, gaining buy-in across stakeholders, and maximising your team’s impact.

In this Business of Software Online Masterclass based on his best-selling book “Product Roadmaps Relaunched: Setting Product Direction While Embracing Uncertainty”, Bruce McCarthy will teach you how to build a product roadmap that works for you and how you can relaunch roadmapping in your organisation.

You’ll take away a roadmap for a fictitious product, new skills and frameworks to help you make your roadmap work for you in your organisation, a set of reusable templates for roadmapping, new connections, and confidence in your roadmap-building abilities.

The Masterclass is limited to just 12 attendees, to ensure attendees get maximum value. 

You Will Learn 

  • How to build a roadmap that works for you
  • How to spot the trouble spots in your current roadmap
  • How to create a product vision
  • How to align on your product themes
  • How to prioritise the items on your roadmap in line with your business objectives
  • How to communicate your roadmap to key stakeholders across your business
  • How to visualise your roadmap
  • How to rally your organisation around your roadmap

Dates & Times

This BoS Masterclass will take place over four 2-hour sessions in the same week. You will also be set 1 hour of work to be completed before the first session.

Session 1: 7am-9am PT / 10am-12pm ET / 2pm-4pm GMT, Monday 26th October
Session 2: 7am-9am PT / 10am-12pm ET / 2pm-4pm GMT, Tuesday 27th October
Session 3: 7am-9am PT / 10am-12pm ET / 2pm-4pm GMT, Wednesday 28th October
Session 4: 7am-9am PT / 10am-12pm ET / 2pm-4pm GMT, Thursday 29th October


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About Bruce McCarthy

Founder, Product Culture

Bruce is a serial entrepreneur who has led product teams at NetProspex, ATG, Oracle and D&B. He is a prolific writer, organizer, and sought-after speaker at product management, agile, UX, and innovation events around the world. Bruce helps companies like Vistaprint, Localytics, Nuance, and Zipcar achieve their product visions. Through his leadership, mentoring, workshops, and team coaching, Bruce has identified the key principles underlying successful product organizations and in 2018 he launched Product Culture.

Product Roadmapping 26-29 October 2020