Newsletter Archive

See all published Business of Software Newsletters

September 2019

4th September – 32 Book Recommendations from BoS Speakers. Plus, new talk on alternative marketing.


August 2019

30th August – Two weeks to BoS USA: entering last chance saloon. What to expect. What’s new.

22nd August – Final schedule, new speakers, the unconference…

14th August – The BoS Quarterly Update: 17 Talks for Software Entrepreneurs

9th August – 📢📣 BoS USA 2019 schedule live. Ticket prices ♐ tomorrow. Hotel almost full…

6th August – Can you predict success? I can. Come to BoS.

2nd August – Nostalgia, evolution of tech VC, and terrible unsubscribe workflows


July 2019

23rd July – How To: handle problems, finish big, and irritate your design team

16th July – Rahul Vohra, Thompson Aderinkomi, Steli Efti at BoS USA, exactly 2 months today. Go.


June 2019

21st June – BoS USA Early Bird ends Sunday. New Peldi talk + April Dunford UK Tour in 2 weeks

14th June – 2 new talks on growth: sustainable marketing & product-driven growth

7th June – You may ask yourself, “Well, how did I get here?”. New talk on integrating AI in product


May 2019

31st May – Do people care about your product? Product positioning genius April Dunford UK tour next month. Plus, BoS USA Workshops.

17th May – New BoS USA speakers. New talk: Why your clever tech fails. Who comes to BoS?


April 2019

30th April – Everything you missed at BoS Europe 2019 – Slides, Sketch Notes, Photos, Squirrels etc

5th April – BoS Conference Europe is next week. How to keep up from your desk…


March 2019

28th March – BoS Conference Europe starts 2 weeks today – alumni rate available

15th March – More speakers USA and Europe. Most common issues for SaaS & Software companies. Ticket rates rise 17th March.

5th March – CEO of Europe’s fastest growing scaleup to speak at BoS Europe. Join us for remote work Q&A with Zapier CEO tomorrow


February 2019

27th February – See the schedule for BoS Europe: now with 100% more Companions of Honour

8th February – More speakers, new talk and upcoming Q&A with Jared Spool


January 2019

29th January – 4 Days Left To Get Early Bird Rate for BoS Europe & USA. Plus, CEO of Doist to speak at BoS Europe

21st January – Announcing 5 Speakers for #BoS2019: And What You’ll Learn From Them

8th January – Join us tomorrow online for Q&A with Superhuman CEO, Rahul Vohra on the Product Market Fit Engine


December 2018

14th December – Watch All The Talks From BoS USA 2018 Now. Plus, first speakers for #BoS2019


November 2018

27th November – How To Build A Product-Market Fit Engine: The First Talk from BoS USA 2018

6th November – Slides & roundup of BoS USA 2018 & New Video from Zapier CEO on managing remote teams


September 2018

26th September – How to follow BoS Conference USA from your desk… We’re off to Boston.

18th September – 13 Days Til BoS. Live Q&A with Wistia CEO Today. Final #BoS2018 Speaker Announced.

11th September – BoS USA Last 3 Speakers – what do you think? Less than 3 weeks to go to Boston…

4th September – One month to BoS USA. Hiring The Right People, Planning For Exits, & Launch Your Speaking Career (not in that order)


August 2018

21st August – Creative Trespassing, Mad Men, and a special Summer Discount code, just for you.

14th August – Hotel & price break tomorrow. New Talk: Wade Foster (CEO/Founder Zapier) on Running a Completely Remote Company

8th August – Announcing the Schedule for BoS USA. Prices rise 14th August.

1st August – 2 weeks left to book your hotel for BoS USA. Superhuman & Guru CEOs to speak at BoS USA.


July 2018

23rd July – Lightning Talk & Scholarship Applications now open. Introducing Claire Suellentrop – new speaker for BoS USA.

11th July – BoS USA Prices Rise this Saturday. Plus, 2 Speakers and 4 Workshop Leaders for BoS USA.

4th July – 5 Speakers for BoS USA. Plus, New Talk from Natalie Nagele. Big Data Hangout + more


June 2018

22nd June – New talks including Seth Godin. New Speakers for BoS USA…

13th June – Goodbye Redgate. Plus, Advice on scaling abroad and building culture

1st June – Slides & Notes from BoS Europe. New Speaker for BoS USA. Plus, new talk from Marty Cagan


May 2018

18th May – How to follow BoS Europe from your desk…

14th May – ONE WEEK TO BoS Europe. Speakers’ Reading List + Scholarships. New talk from Alex Osterwalder.

5th May – 2 Weeks until BoS Europe 2018 + 2 New Talks from BoS 2017. Too Busy to attend this time?


April 2018

27th April – “The Product Manager is the CEO of the Product”: Why Marty Cagan thinks this isn’t so controversial

19th April – Announcing the Full Schedule for BoS Europe 2018. Plus – patio11, Des Traynor, and Alexis Ohanian take on the Lightning Talk Challenge

9th April – Zapier CEO to speak at BoS Europe. Plus, New Talks from Eric Ries and Josh Seiden.


March 2018

26th March – Hotel rooms almost gone. BoS EU ticket prices rise 1st April. Sustainable growth.

19th March – BoS Europe Hotel rooms running out. Lightning Talk Applications open. New talks & new speakers.

8th March – Topics for BoS Conference Europe, new speakers & Freshbooks CEO on a very radical approach to change


February 2018

28th February – All The Talks from BoS Conference USA 2017 online. Plus, rules for product development

20th February – Overcoming founder fear & doubt. New talk, hangouts, and nice things for your ears

12th February – First talk from BoS USA 2017  – Jason Cohen on how to make the right decisions for you and your business


January 2018

30th January – 1st Speakers for BoS Europe & USA | Hangout tomorrow – what I wished I knew before selling my company

22nd January – Conference Hotel, BoS Europe. Speaker Announcements. New talks & hangouts

15th January – Everyone’s Talking About JTBD… We Have the Ultimate Resource for you

8th January – Happy New Year. Scaling SaaS Marketing Hangout this Wednesday


December 2017

20th December – Thank you. The most impactful talks of 2017 and a personal favourite

13th December – All BoS Europe 2017 talks online | Plus: The evolution of SaaS marketing. Your biggest challenge in 2018

1st December – How To: Get A Speaking Slot At A Conference, Build An Effective Team, Get All The BoS Europe 2017 Talks Early


November 2017

25th November – Announcing Business of Software Conference Europe 2018 date. Two more killer talks.

9th November – 1st 2017 BoS Conference Talks Live: Peldi Leads The Charge. Eric Ries sold out in…

3rd November – Winter is coming. Almost time to curl up with this year’s BoS Conference Talks.


October 2017

27th October – Less than 3 weeks till Eric Ries in London. New videos: Jason Cohen, Steve Johnson, Rob Castaneda & Lianna Patch.

12th October – Eric Ries in London. The evolution of ideas. New talks live.

5th October – #BoS2017 Review and notes + Evening with Eric Ries in London


September 2017

14th September – 3 days to go. Off to Boston tomorrow. Two AI ML talks to enjoy.

7th September – 10 days to BoS USA but we hate aggressive marketing. Plus new video & a present from O’Reilly Media.


August 2017

30th August – 19 days to BoS USA. Final program. August rates end. Making a difference + New Kathy Sierra talk.

24th August – Must-read books. Product persuasion. Lightning Talks. < Month to BoS USA

18th August – Humans in business. SaaS Metrics. One Month to Business of Software USA.

10th August – Hotel rate ends Aug 11th. Jason Fried shows how he runs Basecamp.

4th August – BoS Friday Quiz!


July 2017

27th July – Anil Dash, CEO Fog Creek to speak at BoS USA. Price Break & Scholarship Applications Deadline Monday.

21st July – *\o/* BoS USA Schedule Live. *\o/* Lightning Talk Deadline Today. Scholarships, price rises,

14th July – BoS Workshops. New speaker: great story. Lessons from 17 years (sic) running a SaaS business.

6th July – New speakers. Hiring the best. Scholarships Open. Why we’re banning some people from BoS for life.


June 2017

29th June – Lightning Talk Applications Open. New speaker. Pricing update.

16th June – BoS Conference Europe Highlights. New speakers for BoS USA.

1st June – BoS Europe: final countdown. Trend-spotting. Customer Driven Product Teams.


May 2017

25th May – 9 days til BoS Europe: speaker round-up and founder stories

18th May – Jedis, Bond Villains and Dragons: check our new Lightning Talks

11th May – More new speakers. Mental health in software businesses

4th May – BoS Europe programme released; Software sales tips; Spring Rate extended


April 2017

28th April – New Speakers: Scholarships open.

21st April – Lighting Talk applications open. Cool new speakers and cool new talks online.

11th April – Moar new speakers for BoS Europe and BoS USA. Creativity hangout today.


March 2017

24th March – More speakers: Seller’s remorse & making complexity simple. Changing company culture hangout tomorrow.

9th March – Seth Godin to speak at BoS USA. Change of London venue. Other good stuff.

1st March – 1st speakers for BoS Europe & USA. Ticket price rise in 24 hours. Other good stuff.


February 2017

13th February – BoS News | Next AMAs | BoS EU Hotel


January 2017

23rd January – Two great hangouts this week plus the man that turned down $100 million for his company.

11th January – Join us for online AMA with Alex Osterwalder tomorrow, and announcing BoS Europe Venue