Still wondering why users don’t engage with the features you shipped?
This free guide helps you apply the Jobs to Be Done (JTBD) framework to product strategy, so you can stop building based on assumptions and start solving what truly matters.
Why Jobs to Be Done?
Most roadmaps are shaped by internal ideas, feature requests, or competitor parity. JTBD flips your process from supply-first to demand-driven by uncovering what users are really trying to do, and why they switch.
This guide will help you design for outcomes, not outputs.
What You’ll Learn
Inside the guide, you’ll discover:
✅ How to start your roadmap with customer struggles
✅ Why features flop and how to spot real demand
✅ How to map your product to the full user journey (before and after signup)
✅ How to prioritize based on outcomes, not opinions
✅ How to frame product trade-offs the way your users do
✅ How to align product, marketing, and sales around one job
Bonus:
- JTBD interview prompts
- Feature prioritization frameworks
- Emotional vs. functional outcomes mapping
- Examples from teams that re-centered their roadmap around user progress
Who It’s For
- Product managers
- Founders
- UX & design leaders
- Anyone responsible for product strategy or roadmaps
If you want to stop chasing features and start building for impact, this is your starting point.
Download the Free Guide
JTBD gives your product team the clarity to build less and build better. Start solving for progress. The rest will follow.