How to Make Marketing That Actually Converts?
This free guide shows how to apply the Jobs to Be Done (JTBD) framework in your marketing, so you stop promoting features and start helping people make progress.
Why Jobs to Be Done in Marketing?
Jobs to Be Done (JTBD) helps you understand the real reason customers start looking, switch tools or click your ad.
Instead of:
- “Let’s promote this new feature.”
You’ll ask: - “What’s the struggle that makes this feature matter?”
This guide teaches you how to reframe your strategy around:
- The customer’s timeline
- Their struggling moments
- The job they’re trying to get done
What You’ll Learn Implementing Jobs to Be Done
Inside the guide, you’ll discover:
✅ How to map marketing strategy jobs to the customer’s buying timeline
✅ How to write messaging that speaks to real progress (not fluff)
✅ The Four Forces of Progress and how they shape every campaign
✅ How to use JTBD interviews to create headlines that convert
✅ Why some features flop — and how JTBD helps you spot winners
✅ The difference between “candy” content and “trail mix” content
Bonus:
- Real examples from companies applying JTBD in marketing
- Actionable frameworks and interview questions
- Quotes and insights from BoS speakers like Claire Suellentrop, Alan Klement, and Bob Moesta
Who It’s For
- B2B SaaS marketers
- Founders & CMOs
- Product marketers
- Growth teams
- Anyone tired of copy that sounds good but doesn’t convert
Whether you’re a one-person team or leading a department, this guide will help you connect with your customers in a way that finally lands.
Download the Free Guide
No fluff. No filler. Just a clear, actionable breakdown of how to use JTBD to make your marketing work better.