Still struggling to attract the right candidates or keep your best people?
This free guide shows how to apply the Jobs to Be Done (JTBD) framework to HR and People Ops so you stop hiring for roles and start hiring for progress.
Why Jobs to Be Done?
Just like customers hire products, employees hire companies. They’re not just looking for a job, they’re seeking a better future.
JTBD gives you the tools to understand why people switch, what they’re searching for, and how to build a hiring and retention process that actually fits.
What You’ll Learn
Inside the guide, you’ll discover:
✅ How to understand the real reasons people switch jobs
✅ How to write job descriptions that attract the right candidates
✅ How to apply the Four Forces of Progress to your hiring strategy
✅ What questions to ask in interviews to uncover true motivation
✅ How to spot and reduce internal push factors to retain your best people
✅ Why progress-focused hiring leads to better fit and lower attrition
Bonus:
- Interview templates focused on motivation, not just experience
- Examples of progress-driven job descriptions
- Tools for identifying struggling moments in your retention strategy
- Insights from BoS speakers like Bob Moesta, Claire Suellentrop, and Chris Spiek
Who It’s For
- People Ops and HR leaders
- Hiring managers
- Founders building early teams
- Anyone who wants to build a better workplace by understanding why people choose to join or leave
If you’re hiring for skills but losing for reasons you don’t understand, this guide is for you.
Download the Free Guide
This isn’t about culture decks or fluffy perks. It’s about understanding the job your people are hiring you to do and doing it well.