You’ll find all the information you need for this BoS Masterclass here, including:
- What you need to participate
- A link to join the BoS Slack Channel
- Details of pre-work to be completed before the Masterclass begins
- Zoom links to join each session of the Masterclass
About this Business of Software Masterclass
Customer research is a key requirement for anyone needing to shape their product development strategy. Interviewing is undeniably one of the most valuable and commonly used user research tools but doing great interviews does not always mean impactful outcomes on product.
It’s too important to be left to chance, particularly in an environment where customer needs are changing fast.
In this interactive Business of Software Masterclass, Steve Portigal, one of the world’s leading user researchers, shows you how your user research should be used to guide your product development process. This session builds on his other workshop, User research: Uncovering compelling insights through interviews – although it’s not necessary to attend both.
What You Need
To participate fully in this online masterclass, you will need:
- A Zoom account (paid or free, either is fine). You can sign up for a free account here.
- A Webcam and Microphone (the one built into your laptop/phone will be fine, but if you have something snazzier that’s even better!)
- To join the BoS Slack Channel.
The Masterclass will take place on Zoom. When you click the Zoom links to join the event, you will appear on screen in a Zoom meeting, so make sure you’re ready to be seen!
We’ll be using Slack to communicate before and during the event. Hop in to the #masterclass_what-now-user-research-with-steve-portigal channel now to introduce yourself.
Pre-Work
Please complete the following 2 tasks before the first session of the Masterclass.
1 – Do a customer interview.
Imagine you are at a startup. Your business problem: What new products and services could we offer to help people with their meals at home? Your research question: What are people’s meal activities?
Interview one person, either remote or in-person (depends on your living situation) for at least 45 minutes.
You can pick up some best practices for interviews by watching this video, especially from 34:00 onward.
2 – Please fill out this short introduction form.
Joining Links
Session 1 – Tuesday 23rd June, 9-11am PT / 12pm-2pm ET / 5-7pm BST
Session 2 – Thursday 25th June, 9-11am PT / 12pm-2pm ET / 5-7pm BST
Slack – Join here
(Join the #masterclass_what-now-user-research-with-steve-portigal channel)
Contact Details
If you have any questions, please email marketing@businessofsoftware.org.