Strategy & Making Progress Podcast

Firstly, strategy and positioning are DIFFERENT things. Mixing them up can be a major stumbling block for you and your team.

Secondly, you have to know what your customer is trying to achieve; the age old parable about not wanting a 1/4″ drill-bit but wanting a 1/4″ hole testifies to that.

Join Bob Moesta and April Dunford in this animated discussion of JTBD, vision, and strategy

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