ServiceRocket’s Rob Castaneda: From BoS Speaker to BoS Supporter

In 2016 Rob Castaneda, CEO of ServiceRocket, spoke about the three mistakes he made that almost killed his company. Rob never took funding and built ServiceRocket from his bedroom in Sydney to an operation in four countries employing over 200 people.

ServiceRocket is now joining many other companies in supporting this year’s Business of Software Spring Conference.

ServiceRocket and BoS

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ServiceRocket helps software companies accelerate their go-to-market strategy.

This is done through assisting in the creation and growing of scalable ecosystems, including services delivery and implementation, partner channel programs, customer education and support. ServiceRocket works with companies at various growth stages from startup through IPO journey, and across all platforms—open-source, on-premise and cloud technologies.

This year we are excited to welcome them back to BoS as a supporter.

BoS supporters are different to the “sponsors” you might see at other events (and we don’t do sponsors). A supporter is very literally an organisation who is supporting BoS Conf Online Spring primarily because they believe in, and have experienced the value of, the BoS community.

Rob’s Talk

In his 2016 talk Rob Castaneda shared some of the mistakes that even the best software businesses make in getting their customers to use the software they’ve purchased.

You don’t have to make the same mistakes.

Watch the talk below (or read the transcript) to learn the best tips you can implement today to ensure your customers are successful, happy users.

Get your Fall BoS Conference Ticket

27 - 29 September 2021, Online

BoS Conferences are the events professional CEOs and serious founders attend to learn how to build, run, and scale successful software companies.

First batch of speakers and sessions have been announced. Attendance is limited to 300 spots.

"The only place where I feel, professionally, amongst my peers." — Scott Farquhar, founder and CEO of Atlassian

"Software people of the world: If you haven't been to a @bosconference, you should go." — Dharmesh Shah, founder and CEO of Hubspot