4PM (GMT) // 11AM (ET) // 8AM (PT)
Software is intangible: it doesn’t have weight or size or per-unit manufacturing costs. But if we’re in the software business, we have to assign units and prices that reflect our value to customers. And we should be mapping out software pricing strategy before we start development, not the day before product launch.
In his BoS Europe 2019 talk, Rich Mironov – a 40 year Silicon Valley veteran – covers some software pricing essentials
• Computing (estimating) customer value
• Pricing units, or what we count and how we scale
• Segmentation, pricing/value tiers and how upsell works
This live Q&A will give you the chance to ask Rich directly some of the questions you have regarding software pricing and helping you to navigate through the darkness of packages and pricing structures.
If you’re based in Cambridge, UK you can join us at The Bradfield Centre. We’ll be showing a screening of Rich’s talk on the topic at 3pm, after which Rich will be joining us via video link for the Q&A. You’ll get an opportunity to jump on camera and ask Rich your question too!
Get your Fall BoS Conference Ticket
27 - 29 September 2021, Online
BoS Conferences are the events professional CEOs and serious founders attend to learn how to build, run, and scale successful software companies.
First batch of speakers and sessions have been announced. Attendance is limited to 300 spots.