The Accidental and Deliberate Growth of Shopify

The Accidental and Deliberate Growth of Shopify

Shopify is now a $39 billion market cap business listed on the New York Stock Exchange and on the dreaded, ‘Black Friday’ this year, Shopify merchants made over $900 million worth of sales.

In a recent interview with, Tobi Lutke, the founder and CEO, shared some of the things that made him change his view of the business from a lifestyle business, to one that became venture funded and then listed on the public markets. It has become one of the most successful and significant ecommerce platforms of the past decade. He discusses how he came to realize that his approach to running the business was becoming a significant block to growth.

In this context, it is fascinating to watch his Business of Software Conference USA 2011 talk: How to make sure your business is on the right side of history through code & culture.

Even then, he seemed determined that he wanted Shopify to have a lasting impact and legacy on the world.

The Accidental and Deliberate Growth of Shopify.

Tobi Lutke Shopify Business of Software Conference 2011

While the early growth of Shopify was in many ways accidental, there came a time when, for Shopify, deliberate growth was required.

What you should do next...

At BoS we run events and publish content that is highly valued by anyone trying to build, run, and scale a great software company.

You should sign up to our no-spam, no-frills newsletter to get early access to exclusive new talks and events:

Upcoming events you shouldn't miss...

30th June
Hangout: Creating Software Ecosystems (free attendance)

21st & 28th July
Masterclass: Demand-Side Sales using JTBD with Bob Moesta