The Curse Of The Tech Founder

It’s a tale as old as… computers.

Imagine the scene – you are a bright, tech-savvy entrepreneur and you create a tech product. You know it’s brilliant – it’s clever, it’s complicated to build, it’s simple to use, in the history of time no one has ever made something so brilliant as this.

And yet… no one wants to pay you for it. It’s the curse of the tech founder – clever product, no sales. We see this time and time again – tech founders who make incredible technology but struggle to take it to market effectively. Maybe this quote hits close to home for you?

April Dunford Positioning Book Launch Cambridge

If it is a curse though, the good news is, you can break it!

A dose of the brilliant April Dunford at the London book launch of,

‘Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It’.

April Dunford

Monday 1st July - Cambridge  Tuesday 2nd July - London

  • April is a globally recognized expert in Positioning and Market strategy.
  • In this talk she’ll teach you how to avoid the 3 killer positioning pitfalls and how to use market context to make the value of your offerings obvious for your target customers.
  • You’ll also learn a simple positioning methodology that will make your products stand out and shine and show you a set of examples of companies that used positioning to unlock explosive growth.
  • Join us for an evening of learning, networking and a talk on Product Positioning from April Dunford. There’ll be plenty of time for Q&A too, so come armed with questions.

All attendees receive a copy of April’s book. Save your place here 👇

Monday 1st July - Cambridge   Tuesday 2nd July - London

Get your Fall BoS Conference Ticket

27 - 29 September 2021, Online

BoS Conferences are the events professional CEOs and serious founders attend to learn how to build, run, and scale successful software companies.

First batch of speakers and sessions have been announced. Attendance is limited to 300 spots.

"The only place where I feel, professionally, amongst my peers." — Scott Farquhar, founder and CEO of Atlassian

"Software people of the world: If you haven't been to a @bosconference, you should go." — Dharmesh Shah, founder and CEO of Hubspot