Steli Efti is the co-founder and CEO of Close.io. He’s also Silicon Valley’s most prominent sales hustler, a YC alumni, advisor to several startups and entrepreneurs and the author of The Ultimate Startup Guide To Outbound Sales.
It’s fashionable to think that sales are the result of Inbound marketing in some circles – perhaps every sale you make comes to you magically through the Internet with no human touch. Does that mean you can’t do better?
This year, Steli will be speaking at Business of Software Conference USA 2015 on the topic of “The Art of Selling Software – Hacks to Help You Hustle in Your Business”. Expect your illusions of a purely inbound business to be shattered, and to be energised by Steli’s story and willingness to get ‘out there’.
Before the conference, we will be holding a Business of Software hangout with Steli – a free event where you get the chance to pitch your questions to the Master of Hustle. He’ll be fielding questions on the process of sales from the perspective of someone who has started from the bottom, and has been there and done it in his own start up.
The Hangout Starts at 09:30 PST; 17:30 GMT on Thursday 30th July. Join here on the day, or register you interest by clicking attend on the event.
Click below to add the event to your calendar to not miss out.