I stumbled across an old hard drive the other day, and rewatched Jennifer Aaker‘s talk from Business of Software 2009. Jennifer is a professor at Stanford GSB, and co-author of the excellent Dragonfly Effect book (if you care about how you can use social media to propel social change, you should buy a copy from Amazon – it’s excellent).
It was a fascinating talk in which Jennifer talked about her work mining data and using statistical methods to reach conclusions about what makes people happy. Jennifer has kindly agreed that I can post a handful of excerpts here.
In this first clip, Jennifer talks about building strong brands inside out: how really strong brands understand what they mean to themselves and how this is reflected outwards.
http://blip.tv/play/hatwgv77YQA
In this second clip, Jennifer talks about the importance of volunteering.
http://blip.tv/play/hatwgv77XQA
In this final clip , Jennifer talks about what small steps you can take, tomorrow, to increase your effectiveness and meaningfulness in your work and life.
http://blip.tv/play/hatwgv77XwA
You can find out more about Jennifer on her web site, or follow her on twitter.
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