They went already. Probably before some of you even got the email to let you know registration was open.
Registration for Business of Software 2012, (October 1-3rd October) is now open!
Hurry, not only do the EARLY BIRD rates save you $$$$$, the first 25 registrations for Business of Software 2012 will get a copy of Clayton Christensen's new book, 'How will you measure your life?' with our compliments.
Partly because it had such a great effect on getting people registered and partly because we still think it is an amazing book, we will extend the offer – anyone who has paid for their registration to this point, and the next 25 to do so, get a copy.
What are you waiting for? Business of Software 2012