David Russo, Eno River Associates at Business of Software 2010: Why Culture Matters


The founding leadership in a business sets the world view, the tone for the culture that decides whether a business will succeed or fail in the long haul. Culture is set from the start, you can’t change it and if you try, you will destroy value in your business. Here is the proof.


David Russo is Founder and President of Eno River Associates, Inc., a coaching and consulting practice which advises companies and executives on employee engagement issues, “Employer of Choice” initiatives, optimizing executive search efforts, and Human Capital Management best practices including HR technology choices. He is also the author of a “wake up call” talent management book, 17 Rules Successful Companies Use to Attract and Keep Top Talent. Previously, David was Chief People Officer for Peopleclick, Inc., the world’s premier vendor of strategic workforce acquisition software and services. He is also a past Vice President and Secretary/Treasurer for the world’s leading human resources professional association, The Society for Human Resource Management (SHRM), and served on the Board of The SHRM Foundation.

Before he began his consulting practice, David was the president and chief executive officer of Empliant, Inc., providers of ASP-delivered employee self-reliant human resources technology solutions.