Interruption Marketing: Rumors of its Death have been Greatly Exaggerated

I've got a guest post on the Avangate blog where I talk about Napoleon, hemorrhoid treatment, toilet paper and why interruption marketing isn't dead:

"As Seth Godin says, you should create purple cows:
products that are remarkable. Products that people want to talk about.
But no matter how hard you try, your cow doesn’t always end up purple.
Sometimes you’re stuck with a product that is merely good, or a product
that people simply don’t want to talk about. Like hemorrhoid treatment.
What do you do then?"

You can read the full blog post here:

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