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Speakers

Scott Farquhar CEO Atlassian Business of Software Conference

Scott Farquhar

Atlassian

Scott will talk of a few non-public incidents that almost broke the company and how Atlassian’s management team came through them.


Professor Rita Gunther McGrath Columbia Business School at Business of Software Conference

Professor Rita Gunther McGrath

Columbia Business School

For years, we’ve been told that sustainable competitive advantage is the best strategic outcome. It is a compelling thesis and one that has beguiled governments, the CEOs of Fortune companies and the founders of entrepreneurial startups for decades. But what if this wasn’t the only way? What if the world has moved on? It has. Here’s what to do about it.


Sarah Hatter CoSupport

Sarah Hatter

CoSupport

Sarah will discuss why support is a dirty word in some companies – even worse than sales – and why this isn’t very clever.


Patrick-McKenzie-headshot

Patrick McKenzie

Kalzumeus Software

Patrick McKenzie is the founder of Kalzumeus Software.


Mike Muhney

Mike Muhney

VIPorbit

Mike is the CEO/Co-Founder of VIPorbit Software, ranked #1 recently by iBusiness Magazine of the Top 50 Best Apps for Apple.


Michael 'Mikey' Trafton

Michael Trafton

Fire Ant Software

Michael Trafton (Mikey to his friends), is the founder and CEO of Fire Ant Software, a startup making products that help doctors get paid faster by insurance companies.


Iris Lapinski

Iris Lapinski

CDI Apps for Good

Iris runs CDI Apps for Good (http://appsforgood.org), an award-winning technology education movement where young people in schools learn to create apps that solve problems they care about and change their world.


dharmesh

Dharmesh Shah

Hubspot

Dharmesh Shah is the founder and CTO of HubSpot, a venture-backed software company offering a hosted software service for inbound marketing.


Mark Littlewood Business of Software The BLN

Mark Littlewood

Business of Software

Mark will chair the conference.




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