Most people are familiar with the story of how the first Obama campaign harnessed split testing to build their war chest for the election. Regardless of your political views, it was a big win for analytics. With the general election on the horizon, we thought it would be a good time to repost this for all to see and understand.
Slides & Video Below
So here is Dan Siroker, the man behind the analytics on the Obama 08 campaign. Dan gave us some great insights into what analytics can do to help win elections, but more than that, he lays out a framework for any company getting involved with split testing. Along the way he looks at some commonly asked questions: how can smaller organizations with relatively small data sets use it to generate long term value? and how can you get buy-in for A/B Testing in a business?
Slide deck here if you are short of time.
BoS USA 2017 Booking Now
Don't Miss a Thing - Get BoS Updates
Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference updates? Join the smart people who get BoS updates. Unsubscribe anytime. We will never sell your email address.