This is a summary of Noah Kagan‘s Business of Software 2012 presentation.
Marketing is only good if your product doesn’t suck.
You’ll make the most money when you don’t focus on money.
The Kagan pyramid for exceptional:
For the amount of money customers are paying you, do they feel guilty or are you merely meeting their expectations? It doesn’t take a lot to be exceptional these days, because the bar is so low.
Startups are creative, and rich companies are boring. The challenge as your business grows is how do you maintain the creativity that got you here.
The about page is one of the top trafficked pages. How many of your clients have you built a relationship with? How deep are your relationships with your customers?
Marketing only works if you work on the pyramid first.
The AppSumo framework:
You should build your own framework.
When Noah first started AppSumo he tried gimmicks (share, like, etc.), but he learned that what people really want is quality content.
Things to consider when thinking about how to create happy customers:
Six steps to the Lovegasm:
Evaluate yourself, and experience your business as a customer (and realize how messed up it is). Learn to recognize lovegasms in amazing customer experiences around you, and bring them into your own business.
BUSINESS OF SOFTWARE – FOR PEOPLE BUILDING GREAT SOFTWARE BUSINESSES.
This year will be the 7th Business of Software, a three day conference for founders who want to build sustainable, profitable software businesses. BoS has always been a special conference for our delegates and we want to keep it special.
Attendance is restricted to just 400 attendees in 2013 and we have 200 places taken and the next 100 tickets (as of April 20th) will be sold at the second Early Bird Rate.
If you want to see all of the action from Business of Software 2012, the videos of the talks are available in one place now: