Hello Ladies! Patrick McKenzie at Business of Software 2010: marketing to minorities

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Simply one of the best Lightning Talks ever from Patrick McKenzie (@patio11) at last year’s Business of Software.

IF you want to learn about how to target niche minority markets like non-Americans, non-techies and even the 50% of the world’s population that is, shock horror, female, AND you enjoy laughing out loud, this is worth 7 minutes 30 seconds of your life.

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