Simply one of the best Lightning Talks ever from Patrick McKenzie (@patio11) at last year’s Business of Software.
IF you want to learn about how to target niche minority markets like non-Americans, non-techies and even the 50% of the world’s population that is, shock horror, female, AND you enjoy laughing out loud, this is worth 7 minutes 30 seconds of your life.
BUSINESS OF SOFTWARE – FOR PEOPLE BUILDING GREAT SOFTWARE BUSINESSES.
This year will be the 7th Business of Software, a three day conference for founders who want to build sustainable, profitable software businesses. BoS has always been a special conference for our delegates and we want to keep it special.
Attendance is restricted to just 400 attendees in 2013 and we have 200 places taken and the next 100 tickets (as of April 20th) will be sold at the second Early Bird Rate.
If you want to see all of the action from Business of Software 2012, the videos of the talks are available in one place now: