“In the old days, getting customers was easy. You could just outspend. You could use brute force to get the word out. Now, thanks to social media, you don’t have to outspend. There is a much better technique. It is to out friend. If you can just be friendly enough and get your users to party with you, the rest is really easy. If you don’t want to take the time to develop – building like 20,000 to 200,000 close, intimate friends can take a few weeks – then we have the viral model so you can do this really quickly.”
Skewering social media is just one of many things Kathy Sierra does in this brilliant talk from last year’s Business of Software conference. If you do one thing today, watch this video. Cancel lunch, shut down twitter, don’t go to that meeting. Whatever you do, watch this.
Art Papas, CEO, Bullhorn
Tuesday 28 March 2017 at 17.00 GMT.
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