“In the old days, getting customers was easy. You could just outspend. You could use brute force to get the word out. Now, thanks to social media, you don’t have to outspend. There is a much better technique. It is to out friend. If you can just be friendly enough and get your users to party with you, the rest is really easy. If you don’t want to take the time to develop – building like 20,000 to 200,000 close, intimate friends can take a few weeks – then we have the viral model so you can do this really quickly.”
Skewering social media is just one of many things Kathy Sierra does in this brilliant talk from last year’s Business of Software conference. If you do one thing today, watch this video. Cancel lunch, shut down twitter, don’t go to that meeting. Whatever you do, watch this.
BUSINESS OF SOFTWARE – FOR PEOPLE BUILDING GREAT SOFTWARE BUSINESSES.
This year will be the 7th Business of Software, a three day conference for founders who want to build sustainable, profitable software businesses. BoS has always been a special conference for our delegates and we want to keep it special.
Attendance is restricted to just 400 attendees in 2013 and we have 200 places taken and the next 100 tickets (as of April 20th) will be sold at the second Early Bird Rate.
If you want to see all of the action from Business of Software 2012, the videos of the talks are available in one place now: