The best copywriters understand that copy that sounds good isn’t the same as copy that sells.
Joanna will share a proven framework for crafting customer-centric copy that moves visitors to leads and leads to sales while staying true to your brand. The secret? Start with the customer.
With decades of experience working with brands including AWS and Canva, and the inventor of conversion copywriting, Joanna is the copywriting GOAT.
Joanna will demonstrate how most copywriting fails to connect with its audience and shares a proven framework that generates leads and revenue at scale.
You will learn how to skip brainstorming to pinpoint your core message by listening to new leads and customers; develop a foolproof message matrix to help deliver the right message at the right time on the right channel; understand how AI tools like ChatGPT and Claude are changing the industry and how best to leverage them in your practice.
Joanna Wiebe
Joanna, founder of Copyhackers, is on a mission to help 5,000 copywriters make $1million per year. (Each). For nearly 2 decades, Joanna has helped small businesses and ginormous companies write effective, high-converting web copy, increase sign-ups, paid conversions & upgrades.
She’s from a family of seven kids and now lives in Kelowna, BC where she de-stresses by writing fiction and going on wine tours near her house. She adores Latin, grammar and general word-geekiness.
She believes:
- Your copy is what turns browsers into buyers
- You can write your own high-converting web copy
- You just need a little guidance to get you there
Joanna is the author of The Copyselling System, to be published in July 21, 2026.