In this session, Teresa Torres explains the key differences between project-based discovery and continuous discovery and offer you a clear benchmark to aspire to.
Customer discovery is about the whole race, not just the starting gun. Many product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting). However, many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is a/b testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset.
You Will Learn
- Understand why shifting from a project-mindset to a continuous-mindset is so critical to a product’s long-term success.
- Define a clear benchmark for what a strong continuous discovery team does.
- Learn the keys to unlocking a continuous cadence that is sustainable over time.