June 15, 2021 by Kirk Baillie
Paul Kenny talks about the story you tell in sales and the people who make the best story tellers.
Paul Kenny is one of the UK’s top sales trainers, consultants, speakers, and – understandably – he is a total BoS fan. He has worked with many customers across the world, including IBM, Perot Systems, The Guardian Newspaper and many more.
Having a dialogue with your customer is essential for you and your business. And the most important thing that you need to know to start that dialogue is how to work out what your sales proposition is/what your story is; because with a story you can engage and talk to people.
This talk from BoS Conf USA looks at the reason you should be talking to your clients – not just emailing them, not just blogging at them – the reason you should be talking to your clients is because they each have their own unique way of describing a problem.