Jobs to be Done (JTBD) is a powerful framework to help you understand why your customers hire your product/service. Want to understand why your customers buy? More importantly, why they don’t buy? These 5 JTBD talks from Business of Software Conference are here to help you.
Jobs to be Done theory focuses on understanding why a customer hires a product or service to do a particular job. Famously, when you purchase a 1/4 inch drill bit, you rarely want a 1/4 inch drill bit, you want a quarter-inch hole. Understanding the needs and motivations of a customer is key to understanding how you can serve them better.
Watch JTBD masters Clayton Christensen, Tony Ulwick, Claire Suellentrop, and a double act from Bob Moesta & Chris Spiek who live interview an attendee to demonstrate how you interview customers to really understand what moves them.
Get this BoS Playlist now and learn from the JTBD experts. You will also get the latest news from Business of Software Conference, including the chance to watch the latest talks from Business of Software as soon as they’re released.