Rich is a seasoned executive and serial entrepreneur – he has been the ‘product guy’ (as CEO/VP Product) at six startups. With deep technical roots in B2B infrastructure, SaaS and consumer online, Rich combines ‘what-we-can-build’ with ‘what-markets-want’.
He has been relentlessly blogging, speaking, teaching and mentoring on software strategy, product management for more than a decade. Today he coaches executives, product management teams and agile organizations.
Rich has three big things he cares a lot about:
- Organizing the product organization.
- Being agile.
- Scaling up.
He wrote The Art of Product Management and is a voice for the scrappy entrepreneur in all of us.
What to do About Your Audience’s Real Roadmap Questions
Your product roadmap is not a model, an algorithm or an artifact, it is an ongoing political process that requires careful management of the relevant stakeholders. One major challenge is that your stakeholders DO NOT WANT the same things. To make a Roadmap useful, you need an allocation model and a selling strategy that helps you: understand; manage the expectations of; deliver value to people across the organization who prioritize very different things. Rich will explain some approaches to help you understand and manage a roadmap’s stakeholders so that your products and customers are prioritized over the requirements of other stakeholders.