David Heinemeier Hansson created Ruby on Rails and is co-founder of Basecamp.
Ruby on Rails powers Twitter, Shopify, GitHub, Airbnb, Square, and over a million other web applications. Basecamp, well, it’s Basecamp and now the creator of Hey, a new approach to email. Danish, he moved to Chicago in 2005, and now lives in the US and Spain with his wife and two sons. He races cars in competitions including the 24 Hours of Le Mans, enjoys photography, rants on Twitter and writes books. He’s spoken at BoS before, on rewriting your code base, from scratch. He is not short of opinions.
Launching a New Breakout Product
The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of the year, not least because of the very public fight with the Apple store. Jason and David will talk about the conception, design and launch of Hey, Basecamp’s newly launched paid email service. This session will encourage participation and questions from the audience and you’ll dig into some of learning from Basecamp’s first product launch in a decade. What made them decide to enter a highly competitive market, where most of the competition is ‘free’? How was the team behind Hey, a startup within an established company, managed and run? In a company that prides itself on work life balance and a 40 hour work week, how did they cope with the additional demands of a product launch that moved faster than anyone could have expected? What did they learn about launching a new product that they wished they knew before they started out?.