Cesar was born in Peru, but raised as a math and science nerd in New Jersey with a passion for movies and storytelling.
For many years he worked in advertising for clients like BMW, Verizon & the NFL but left it behind so he could pursue his own personal creative endeavours, among them a personal project – 1SecondEveryday – the idea was unveiled at TED 2012. It took time and a co-founder, Schoneck Shoaf, to turn it into a business. Today, the App has been downloaded almost 2 million times. In his spare time he attends lectures, seeks out unique adventures and helps friends and strangers with their ideas.
Building an Accidental Business
Cesar will share the story of how he accidentally turned his idea for a tool that would encourage him to be more adventurous into an app, 1SecondEveryday. This became, with the help of a co-founder, a thriving, bootstrapped, remote only, business that became the number one paid app in Apple’s App Store in 2018. With a profitable business and an ever-growing number of paid users, it was tempting to keep on doing the same things. Cesar will share the decision-making process that ultimately led to a change in business model, a rewrite of the platform and to taking outside capital.
You will learn how 1SecondEveryday makes remote working work, why the business had to change as it grew up and what one founder discovered about the ever-growing number of alternative sources of funding available to software entrepreneurs.