Workshop: Bruce McCarthy

CEO, UpUp Labs

Bruce is CEO of UpUp Labs & President of Boston Product Management Association. He helps organizations improve the ROI of their product development. He spends most of his waking hours thinking about product roadmapping, prioritization, team effectiveness and leadership.

Bruce and his team work with companies such as Vistaprint, Localytics, Zipcar, Johnson & Johnson, and Huawei, providing coaching, mentoring, and tools such as Awesomeness, a solution for measurably enhancing team effectiveness.

Half Day Workshop: Roadmapping Relaunched

Roadmaps were once required for any technology-related effort, but in the past decade they’ve become controversial. They shouldn’t be.

Product people are frustrated with traditional product roadmapping because it’s no longer delivering that comforting sense of certainty. Many have abandoned roadmaps altogether, but retain this nagging sense that they are missing the strategic big picture.

Product people want a document that:

  • Puts everything they plan to do in a strategic, goal-oriented context
  • Is based on market and user research rather than guesswork and opinion
  • Gets customers excited about their product direction
  • Rallies their organization around a single set of priorities

A roadmap should protect against distraction and churn, while at the same time:

  • Acknowledge & embrace learning as a part of a successful product development process
  • Doesn’t require a tortuous (and unrealistic) process of up-front design and estimation

Fortunately, there is a new generation of product people developing a new breed of product roadmap – one focused on results, not features and dates. This workshop, based on Bruce McCarthy’s new book Roadmapping Relaunched: Setting Product Direction While Embracing Uncertainty (O’Reilly, September 2017), will give you hands-on, expert advice on relaunching a roadmap that works.