Adaora Asala

VP Product & UX Strategy, MERGE Boston

Adaora is a business and product leader with experience in global strategy and operations at consumer and enterprise tech startups across the US, Latin America, Europe, Asia, and Africa.

Prior to moving back to the US in 2016, she was Managing Director of Easy Taxi, an on-demand transportation startup, where she led growth and go-to-market for new products in the Nigeria market, and drove expansion strategies as part of Africa regional leadership. She’s currently VP Product and UX Strategy at MERGE Boston before which she was a senior product manager at Flywire, a market leader in international payments and receivables in the fintech space. She is also one of the founding members of CODE RED, a Boston area network of leaders, senior execs, and investors committed to diversity and inclusion in the tech sector.

In her spare time, Adaora can be found mentoring student tech startups via MIT Launch; writing about work, life, and social justice; and playing video games.

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