Jared Spool

Founder, UIE

Jared M. Spool is a co-founder of Center Centre and the founder of UIE. In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new design school in Chattanooga, TN to create the next generation of industry-ready UX Designers.

They created a revolutionary approach to vocational training, infusing Jared’s decades of UX experience with Leslie’s mastery of experience-based learning methodologies. You’ll find his writing at uie.com. You can also follow his adventures on Twitter at @jmspool where he tweets daily about UX design, design strategy, design education, and the wondrous customer service habits of the airline industry.

Design Metrics that Matter

Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. What do we believe – our gut or the data? In the world of KPIs, some practices, like growth hacking Monthly Average Users (MAUs), have hurt the online experience. What can help designers have better instincts? What do you really need to help management interpret data and create analytical experiments that provide design insights? This talk will show you:

  • What easily-collected analytics, like bounce rate, actually tell us about our users’ experiences
  • Why techniques like a money-left-on-the-table analysis can show us how metrics impact design
  • Why asking, ”Would you recommend this?”, is a bad way to measure brand engagement