Save your place at #BoS2018 now.

Trust us, you’re going to want to be there.

I want to book now!


1st-3rd October 2018 // World Trade Center, Boston MA


Business of Software Conference is a 3-day single-track conference for Founders, CXOs, and Emerging Leaders in Software and SaaS companies. Over 3 days there are:

  • 14 1-hour sessions – 45-minute talks with time for Q&A. Each talk is given by an expert in their field with something valuable to say. Sponsors can never, ever pay their way onto the stage – BoS talks are renowned for their quality (judge for yourself – our vast library of talks is available here), and that’s the way it’s going to stay.
  • The legendary BoS Hallway Track. You’re in a room with 300 other Software leaders – people who do what you do, all of whom are looking to learn and pass on things that they’ve learned. The quality of the people you’ll meet is unrivalled, and the things you’ll learn from them will be as important as the things you learn in the sessions.
  • Opportunities to chat with Speakers. Not only is there ample time for Q&A after each session, Speakers stay for the whole conference – meaning you can grab them for a chat afterwards. You are as likely to sit next to a speaker at lunch than anyone else.


Day 0 – Sunday 30th September

Early Afternoon   Boston Photowalk

7pm   Registration opens. Welcome Reception & Drinks

Day 1 – Monday 1st October

7:30am   Breakfast and Registration

9am   How To Manage Your Badass Team // Mikey Trafton – CTO, Alamo Drafthouse Cinemas

10am   Break

10:30am   TBA

11:30am   Leading A High-Growth Company // David Cancel – CEO/Co-Founder, Drift

12:30pm   Lunch with Birds of a Feather tables

2pm   The 5 Disciplines Of An Innovator // Bob Moesta – CEO, The Re-Wired Group

3pm   Design Metrics That Matter // Jared Spool – Founder, UIE

4pm   Break

4:15pm   Breakout Sessions

5:15pm   The Many Flavours Of Agile: What’s The Right One For Your Team? // Bethany Pagels-Minor – Senior Program Manager, Apple

6:30pm   Networking Dinner & Drinks

Day 2 – Tuesday 2nd October

8am   Breakfast

9am   What To Do About Your Audience’s Real Roadmap Questions // Rich Mironov – Author, The Art of Product Management

10am   Alternative Marketing, or “Oops I Did A Marketing” // Shawn Anderson & Shane Corellian – Co-Founders,

11am   Break

11:30am   Why “Customer First” Fails – And What To Do About It // Ayat Shukairy – Co-Founder, Invesp

12:30pm   Lunch with Birds of a Feather tables

2pm   AI, Hype, And The Future Of Humanity // Rick Nucci – CEO/Founder, Guru

3pm   TBA

4pm   Break

4:30pm   Lightning Talks – Apply Here

6pm   Networking Drinks hosted by FE International

7pm   Self-Propelled Networking Dinners


Day 3 – Wednesday 3rd October

8am   Breakfast

9am   The Product-Market Fit Engine // Rahul Vohra – CEO/Founder, Superhuman

10am   Break

10:30am   Get Out Of The Echo Chamber: How To Use Jobs-To-Be-Done To Perfect Your Product’s Positioning // Claire Suellentrop – CMO/Co-Founder,

11:30am   10 Years Of Balsamiq: What I’ve Learned // Peldi Guilizzoni – CEO/Founder, Balsamiq

12:30pm  End of Conference. Lunch to go.

1pm   Workshops (Optional addition)

4pm   Workshops Close

Atmosphere & Approach


  • Exceptional people who want to be the best they can be in their chosen career. Entrepreneurs, established and emerging leaders, they come to learn from each other, not to party (though there will be plenty of social activity). So many events are about everyone being on ‘broadcast mode’, Business of Software is different, people come to listen and learn from each other, to share their problems and help each other be successful.

Code of Conduct        FAQ


  • Don’t hide away in a VIP Room. Everyone that attends is on this journey together and they want to learn from you as much as you want to learn from them. We help you understand all of the important elements that come together to make great software and great software companies.

See the Speakers

This is not a mass produced event.

  • We HATE going to events that promise much and deliver little. We HATE events where you have to bring a telescope to see the stage, where the speakers are whisked off into a secure room straight after their keynote where you were left feeling like you had just paid to listen to a sales pitch. It sucks if you pay good money to attend an event and a treated like one of a large flock of sheep. We will feed you well. You are as likely to sit next to the speaker at lunch than anyone else.

Join us and discover how a conference should be run – for the benefit of the attendees. You will probably not go to another conference again.

I want to book now!