Marty Cagan

Stories and Lessons from Software Professionals on the front line

Marty Cagan

6-9pm // 25th April // Geovation Hub, London UK

Marty Cagan (Founder, SVPG) will be speaking in London on the evening of 25th April.

The author of ‘Inspired: How To Create Tech Products Customers Love’ will talk about innovation and the interaction between product teams and their customers.

One of the most enduring myths in the product world is that great products result from listening to your customers (or prospective customers). But just as Jeff Bezos said in a recent Shareholder Letter, “No customer ever asked Amazon to create the Prime membership program”, customers are consistently not the source of true value creation and innovation. That doesn’t mean that customers should be ignored; quite the contrary, but it does mean that the true source of innovation must come from inside your company.

Marty will share the back stories behind several of the most impressive technology-powered innovations of our time – how they were inspired and especially how they were discovered. You will leave with practical tips on fostering innovation from an expert in tech product management.

Marty Cagan



All attendees will receive a free copy of the new second edition of ‘Inspired: How To Create Tech Products Customers Love’.

Rather than a revision, this new edition is a complete re-write: not because Marty regretted the things he’d said in the first edition, but because he believed he had much better ways of explaining the topics in the book.

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Geovation Hub
1 Sekforde Street, Clerkenwell
London EC1R 0EP


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Geovation helps Britain’s location and property startups address social, economic and environmental challenges using open innovation methodologies. Their data lab in Clerkenwell, the Geovation Hub, offers qualifying startups up to 40 hours a month free hot-desking, meeting spaces and access to open and premium data from Ordnance Survey and HM Land Registry. Since opening in 2015 they now support a community of more than 1000 innovators, entrepreneurs, developers, academics and students. Geovation also runs dedicated accelerator programmes for location and proptech startups.