New Masterclasses Announced

with Bob Moesta

Use Jobs-To-Be-Done for sales and customer interviews.

Jobs-To-Be-Done expert Bob Moesta teaches you how to use customer behaviour to inform product development and improve your sales processes.

What is Business of Software?

The “spa retreat” for busy founders and entrepreneurs.

Join a welcoming community of SaaS leaders for thoughtful networking and interactive events designed to help you connect with and learn from experts and your peers.

Engage in discussions with other smart entrepreneurs and put learning at the top of your priority list at carefully curated online conferences and masterclasses, built with your experience in mind.

Get Ready for BoS Fall 2021

27-29 September 2021

BoS Conf Online.Fall will run over three days from the 27th to the 29th of September.

While it is too early to share who’ll be speaking, it’s not too early to register and save your spot. Our events always have limited attendance, designed to maximise networking, interaction, and learning opportunities.

We can guarantee that there will once again be an impressive line up. Browse through last year’s Fall talks to see for yourself.

Upcoming Events

Customer Interviews using JTBD (16 & 23 June)

In this masterclass you will learn how to use customer behaviour to inform product development with Jobs-To-Be-Done expert Bob Moesta.

Demand-Side Sales with JTBD (21 & 28 July)

Learn what your customers see and hear when they try to hire your product, and how you can help them make progress through to purchase with Bob Moesta.

BoS Conference: Fall 2021 (27 – 29 September)

Over a 3 day online conference, take part in interactive discussions with world leaders in growth strategy, product management, company culture, leadership. Spend quality time with fellow software people working through some of the same challenges we all face right now.

Join Business of Software


Learn how GREAT software companies are built, run, and scaled.

All the exclusive new talks from BoS Spring 2021 will be delivered to your inbox, as well as other original content from BoS events.