BoS Online AMA: Bruce McCarthy

Managing stakeholders can feel like half the job -and twice the stress.

If you’ve ever found yourself thinking, “Why is this so hard?” or “Why can’t everyone just get on the same page?” – this session is for you.

Join long time BoS speaker, Bruce McCarthy, for an AMA.
📅 2 July at 2pm BST | 📍Zoom | 🎫 Free to attend


Ask Bruce Anything: Managing Stakeholders Without Losing Your Mind

This AMA builds on his powerful talk at BoS USA 2022: Managing Stakeholders.

It’s your chance to go deeper into the messy world of stakeholder management – and get Bruce’s expert take on how to align teams, navigate politics, and keep your product moving forward.

Already watched the talk or read the transcript? Bring your questions. Bring your real-life stakeholder struggles. Get honest, practical answers.


More with Bruce at BoS USA 2025

Join Bruce McCarthy as he continues the conversation at Raleigh, NC on 6-8 October for BoS USA 2025, where he will spark discussions on a new topic Evolving Clear Strategy from Emerging Vision. It’s an opportunity you won’t want to miss.

If you want to see why we think Bruce is so helpful, take a look at some of his talks and read his book, Aligned: Stakeholder Management for Product Leaders.


Bruce McCarthy

Bruce McCarthy

Founder, Product Culture

Bruce founded Product Culture to help communicate the key principles underlying consistently successful product-focused organizations.

He and his team help companies like NewStore, Camunda, hyperexponential, Socure, and Toast achieve their product visions through Advising, Accelerator programs, and the Product Culture Community. Bruce is a serial entrepreneur and team leader. He literally wrote the book on roadmapping: Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. His next book, Aligned: Stakeholder Management for Product Leaders is expected summer 2024.

His previous talks at BoS Conference have been instrumental in helping our attendees unblock some of the significant challenges that all companies face as they grow. You can watch them here.


Next Events

Business of Software Conference 2025 USA
BoS USA 2025 🇺🇸

6-8 October | Raleigh, NC

Grab Early Bird Tickets until 13 June
Business of Software Conference 2026 Europe
BoS Europe 2026 🇬🇧

13-14 April | Cambridge, UK

Grab Early Bird Tickets
BoS Online AMAs

BoS Online AMAs

June
12
3pm BST
April Dunford
17
3pm BST
Chris Mele
18
2pm BST
Jeff Szczepanski
25
2:30pm BST
Stephen Steers
July
2
2pm BST
Bruce McCarthy
9
3pm BST
Gia Laudi
August
7
3:30pm BST
Claire Lew

More AMAs coming soon. Sign up to get the latest updates.

Learn how great SaaS & software companies are run

We produce exceptional conferences & content that will help you build better products & companies.

Join our friendly list for event updates, ideas & inspiration.

Unsubscribe any time. We will never sell your email address. It is yours.