Thanks for coming to hangout with Bob. Bob and the BoS team learned a ton and we appreciate you getting involved. So much, that we would like to see you again so we’ve decided to try an experiment.
Replay the session and watch other talks from Bob below the hastily constructed experiment…
The Experiment
We want to encourage you to come and experience BoS Conference for the first time, hangout with Bob and other amazing people in Raleigh and take part in Bob’s upcoming online workshop where you can dig deeper into the the 5 skills of an innovator. It’s pretty clear that an hour is not enough.
We’ve come up with this option for you…
BoS Conference USA Offer
- Save your place at BoS Conference USA, 23-25 September, Raleigh, NC for just $1,695.
- (Saving you $1,300 on the full price for the conference).
Here’s the recording of the hangout…

Bob Moesta
co-Founder, The ReWired Group
Entrepreneur, innovator and ‘the milkshake guy’ from Clayton Christensen’s famous example of Jobs-To-Be-Done, Bob was one of the principal architects of the JTBD theory in the mid 1990s.
Bob is the President & CEO of The ReWired Group and serves as a Fellow at the Clayton Christensen Institute. A visual thinker, teacher, and creator, Moesta has worked on & helped launch more than 3,500 new products, services and businesses across nearly every industry, including defence, automotive, software, financial services and education, among many others. The Jobs to be Done theory is just one of 25 different methods and tools he uses to speed up and cut costs of successful development projects. He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.
Check out Bob’s other talks here.
Online workshops
Participants run the Bootstrap skill between sessions and arrive at Session 2 with a correction list. They leave with a bootstrapped OS, a revised CLAUDE.md, and a first focus area identified.
Register nowFor founders already in motion, already using the tools, already tinkering. You’ve hit the ceiling that only a documented OS can break through. Over four weeks, co-facilitated by Tim Barker and Mark Littlewood, you’ll build one: CLAUDE.md, 5–8 strategy documents, one agent spec, and a Phase 1 mission.
Register nowSame two sessions, same material, one company: yours. You bring the context, we work through it directly. No cohort, no scheduling around others.
Register nowConference
Two days with software founders and leaders who have actually built profitable businesses. No panels, no keynotes designed to impress. Talks that earned their place because the idea was worth the room’s time.
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