Hitting a ceiling isn’t failure, it’s normal. Facebook’s growth has been largely linear for almost 20 years. With the right mindset, tactics, and structure, founders can turn asymptotes into launchpads for their next phase of growth.
Jason will show why your growth slows and share proven approaches to consider when growth tapers including:
- A conscious shift in focus from explore to execute
- Ruthless Prioritization
- Multi-channel risk mitigation
- Customer concentration control
- Expand into adjacencies
Jason will celebrate with you as you shift from hero-driven scrappy beginnings to a disciplined, process-oriented scale machine.

Jason Cohen
Jason has built four software startups, both bootstrapped and funded, both alone and with co-founders. All of them grew to more than $1m annual revenue.He sold two, and currently serves as CTO of the fourth, WPEngine, with 380 employees headquartered in Austin, Texas. More recently, he has also been an angel investor and was a founding member of Capital Factory, an Austin incubator and co-working space. He writes about software and startups at ASmartBear.