Europe 2025 Attendee Hub

Speakers

Diego de Jodar Please Don't Push, User Activation is Key to Sustainable Growth

Diego de Jódar
Founder, Please don’t Push

Why User Activation is the Key to Sustainable Growth

Lizzie Metcalfe Wombat

Elizabeth Lawley
CEO Founder, Wombat

Lessons Learnt from my AI Girlfriend

Ryan Singer Felt Presence

Ryan Singer
Founder, Felt Presence

Framing and Hard Conversations

Greg Baugues HaihaiLabs

Greg Baugues
Founder, HaiHai.ai

AI You’ve Been Doing It All Wrong

Sara Gordon Zoe Health

Sara Gordon
General Manager, Zoe Health

The Seven Deadly Sins & Positioning

David Pereira, Product Coach & Advisor

David Pereira
Product Coach & Advisor

Product Management or BS Management?

BoSEU25 Bob Moesta

Bob Moesta
President & CEO, The ReWired Group

JTBD & Hiring

Melissa Appel Product Culture

Melissa Appel
Executive Product Management Coach, Product Culture

The Founders’ Guide to What Product Teams Need

Robin Landy, Founder, Robin Landy Ltd

Robin Landy
Founder, Robin Landy Ltd. Product & Pricing Strategy

Finding Features Customers Will Pay (More) For

Chika Emebo and Mark Stephens, IDRSolutions

Mark Stephens, Chika Emebo & Nadir Shah
IDRSolutions

25 Years of Heretical Thinking

Bridget Harris YouCanBookMe

Bridget Harris
co-Founder & CEO, YouCanBookMe

Reflections on Building & Selling My Company

Alex van Someren UK Government

Professor Alex van Someren
Chief Scientific Adviser for National Security, UK Government

National Security, Technology Innovation and SMEs

Steve McLeod, Feature Upvote

Steve McLeod
Founder & CEO, Feature Upvote

How Bootstrapped Teams Really Choose What Feature to Build Next

Gareth Marlow

Gareth Marlow
Executive Coach and Consultant, eqsystems.io

No One Knows What They’re Doing. Especially You. Lead Anyway.

Slide Decks

Thank you to our Supporters

We’re Here to Help

BoSEU25 Class Photo

Online workshops

New to AI in your business?
AI in Your Business: Where to Start
Set up your AI company OS. Two sessions, cohort of 12.
“I’ve been talking to it loads about positioning, sales framing, North Star metrics. I came up with a succinct statement that I really like.”
Marv Rance, InTouch
Register now Want to do it with just you? One-on-one option ›
Already set up your OS?
Building Your AI Company
Operating System
Not sure what to do next. Four weeks, cohort of 12, with Tim Barker and Mark Littlewood.
“I think about the business differently than I used to. I would never have come to that conclusion without this process.”
Stephen, cohort participant
Register now

Can’t make it? More dates coming up